How The Hospitality Industry Can Benefit From Location Intelligence


Competitive Insights

Monitor competitors’ locations to get a better idea of consumer foot traffic patterns and loyalty levels. Identify new prospective customers or win back former customers. Using consumer data from our Context SDK and trusted partners, we can measure foot traffic patterns and customer loyalty to nearby competitors. 

Loyalty Management

Understand relative share of wallet, competitor hotel visits and degrees of loyalty. Based on loyalty ratings, optimize cross-channel user engagement. Identify your active travelers who also stay at competitors’ locations. Learn about their brand preferences, travel patterns and loyalty levels.

Consumer Behaviors & Demographics

Understand trends and patterns in consumer behavior such as where consumers shop or socialize allows you to tailor messaging to their personal interests when they enter your hotel. This allows you to provide a better user experience. 

Measurement & Attribution

Help close the online to offline attribution gap by determining whether or not consumers actually visit your location after viewing an ad or receiving a coupon. 

Site Selection Analysis

Leverage hotel data and location intelligence to inform your next hotel site selection. Using foot traffic analysis, your team can find areas with consistently high occupancy rates and analyze consumer movement patterns to pick an area that will be successful.

Look-alike Modeling

Identify and target common behaviors for devices seen at certain hotels. Look-alike data allows you to better understand the behavior of potential customers based on devices that have visited similar hotels or brands. By incorporating audience modeling into your hotel data, you’ll be able to better predict the potential market size.

Partnership Opportunities

Identify other brands that your consumers interact with to establish mutually beneficial partnerships. By leveraging partnerships with brands your passengers already trust, you can build a more loyal following.

How Skyhook Does It

At Skyhook, our location network provides us with access to massive amounts of highly precise mobile device data. Our location data combines first party data gathered via our Skyhook Context and Precision Location  with data provided by our trusted partners. Skyhook conducts foot traffic analysis to analyze consumer movement patterns at specific venues or events to extract meaningful market insights.

This hotel data provides insights into behaviors of mobile users who have visited hospitality venues as they move throughout their day, as well as where they frequently visit and shop. With Skyhook foot traffic analysis and consumer behavior data, you’ll also be able to choose your next best hotel location and enhance your overall hospitality analytics.

Skyhook is partnered with common ad identifiers to easily combine with device graphs, CRMs and other 3rd party data sets


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